E-MBA | Product Leadership | Programmes at CMR University

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E-MBA | Product Leadership

Duration

2 Years

Programme Type

Full-time

Programme Regulations

2024-25
2023-24

Programme Structure 2025

MBA Product Leadership Programme Structure (PDF) – 12 June 2025

This is being worked upon by the Academic Council; updated list will be shared once approved.

Eligibility Criteria

Candidates should have passed with minimum of 50% marks (45% in case of SC/ST/PwD candidates) in aggregate in the Bachelor’s degree of minimum three (03) years duration in any discipline from a recognized university.

Also, a minimum of 3 years post qualification managerial /executive/ supervisory work experience in industry / educational institutions is a mandate.

Scope & objectives

Objectives: Provides students with a broad-based knowledge of business, management, and administration to equip them as professionals in competitive workspaces.

Core Competencies: Accounting, finance, marketing, operations management, strategic management, human resource management, organisational behaviour, international business.

Coursework: A combination of lectures, case studies, group projects, and hands-on learning experiences.

Career Outcomes: Graduates are equipped with the skills and knowledge to pursue leadership positions in a variety of organisations, including corporate, government, and non-profit.

Networking Opportunities: MBA programmes provide opportunities to connect with alumni, business professionals, and peers in the industry.

Global Outlook: The CMRU MBA programmes have a global focus and include international study trips and the opportunity to study abroad.

Programme Assessment

An MBA programme at CMR University equips students with a diverse set of skills and expertise necessary for a successful career in business and management. Key areas of expertise include:

Leadership and Management: Gain skills in leadership, decision-making, problem-solving, strategic planning, and team management.
Financial Management: Learn to analyse financial statements, make investment decisions, and master the principles of financial management and accounting.
Marketing: Understand market research, product development, branding, and the fundamentals of effective marketing strategies.
Operations Management: Master the processes involved in managing and optimising operations, including supply chain management, production planning, and inventory control.
Entrepreneurship: Learn how to start and grow a business, including market analysis, product development, and financial management.
Strategic Thinking: Develop critical thinking and the ability to analyse complex business challenges and make informed decisions.
Communication and Interpersonal Skills: Enhance your ability to communicate effectively and build strong relationships, key to success in any business environment.

Programme Outcome

Inculcate skills in product optimisation.
Enable product-line demand and profitability.
Employ pricing tools and systems.
Apply systematic methodologies in allocating scarce resources across products to maximise business results.

Course Outcomes Visit

What expertise do you gain?

Leadership and management
Financial management
Marketing
Operations management
Entrepreneurship
Strategic thinking
Communication and interpersonal skills

Career Opportunities

01
Management Consultant
02
Financial Analyst
03
Market Research Analyst
04
HR Manager
05
Operations Manager
06
Entrepreneur

Testimonials

I am very happy to be a student of CMRU and i thank whole heartedly my placement department and in particular Gopalkrishna Sir for placeing me in Oracle India which is a dream come true.

Vinutha.S- MBA (OMBR Campus)

oracle

I'm Prajwal Patwari from MBA batch of 2021-2023 I got placed in Karnataka bank ltd as marketing officer with CTC of 12 lpa . I would like to thank the placement cell of our university for providing this opportunity to become part of one of the prestigious banks of India. Preplacement training programmes and continuous follow up with students till the end of the process really helped me to crack the interview and written tests and also would like to express my gratitude to my faculties and management of CMR university for their continuous support throughout this journey which helped me In achieving both professional and personal goals. Proud to be a student of CMR university.

Prajwal Patwari- MBA batch of 2021-2023

Karnataka bank ltd

How to apply?

Step 1
Application Enquiry

On-call guidance with step-by-step expert instruction on completing the application form.

Step 2
Selection Process

Candidates are shortlisted after completion of document verification, interview, and the CMRUAT entrance exam.

Step 3

Provision of Offer Letter to commence further process.

Apply Now

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FAQs

Yes, CMRU offers an Executive MBA programme in Product Leadership. The programme focuses on product management skills, including product design and marketing. The duration is 18 months, comprising three semesters. Classes are conducted on weekends, with self-learning activities during weekdays. Graduates with a recognised degree and a minimum of five years of professional experience are eligible to apply.

The Executive MBA in Product Leadership at CMRU is an 18-month programme, divided into three semesters. Classes are held on weekends, allowing professionals to balance work and studies. The programme enhances business analytical skills and prepares students for effective product management, from design to marketing.

Candidates must have a Bachelor’s degree with a minimum of 50% aggregate marks (45% for SC/ST candidates). Additionally, applicants must have at least five years of post-qualification work experience in a managerial, executive, or supervisory role.

The admission process involves the following steps:

Apply online and fill out the application form.
Visit the admission office at the HRBR campus for further assistance.
Register for a free consultation to clarify any doubts.
Prepare and submit the required documents for verification.
Complete the payment and confirm your admission.

The Executive MBA at CMRU offers a specialisation in Product Leadership. This covers product management, including design, marketing, operations, and leadership. The programme also includes hands-on training in business analytics, business intelligence, and big data through IBM Analytical Lab and computer labs.

No, you do not need to quit your job. The Executive MBA programme is designed for senior and mid-level professionals, with weekend classes allowing you to continue working while enhancing your skills in product management.

Graduates of the Executive MBA in Product Leadership are equipped to take on prominent roles in product management. The programme enhances business and product skills, helping professionals progress to higher positions in sectors such as healthcare, banking, and insurance.

The Executive MBA Programme at CMRU is a UGC-certified programme. While not government-accredited, it is recognised for its academic standards and quality.

Yes, CMRU provides placement opportunities for Executive MBA graduates. The university’s dedicated placement cell offers training in verbal, analytical, technical, and soft skills to help students secure jobs in reputed organisations. The Department of Common Core Curriculum also prepares students for workplace challenges.

The Executive MBA programme is designed for professionals with at least five years of work experience. Basic knowledge of product management is useful, though not mandatory. The key requirement is a Bachelor’s degree and professional experience in a managerial or supervisory role.

The Executive MBA programme at CMRU focuses on developing industry-ready skills in product management. Weekend classes are convenient for professionals, and the curriculum includes sector-specific exposure in healthcare, insurance, telecommunications, and more. The Choice-Based Credit System allows students to tailor their coursework, and the placement cell offers strong job placement support and skill-building initiatives.

The MBA programme at CMRU is a 2-year full-time course.

Admission to the MBA programme at CMRU involves an entrance exam (such as CAT, MAT, XAT, GMAT), followed by a group discussion and a personal interview.

Candidates must have a Bachelor’s degree from a recognised university with a minimum of 50% aggregate marks. Certain specialisations may require at least 2 years of work experience.

The MBA programme at CMRU offers specialisations in finance, marketing, human resources, operations, entrepreneurship, and more.

E-MBA | Product Leadership