MBA | with Dual Specialisation | Programmes at CMR University

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MBA | with Dual Specialisation

Postgraduate programme offering specialisation in two areas of business administration.
Provides in-depth knowledge and skills in the chosen specialisations.
Common specialisations include finance, marketing, human resources, operations, strategy, and entrepreneurship.
Covers core management subjects along with specialised courses.
Emphasises practical application through projects, case studies, and internships.
Taught by experienced faculty with expertise in the chosen specialisations.

Duration

2 years

Programme Type

Full-time

Programme Fees

Rs. 1,75,000/- per semester

Programme Regulations

2024-25
2023-24

Programme Structure 2025

MBA Programme Structure (PDF) – 12 June 2025

This is being worked upon by the Academic Council; an updated list will be shared once approved.

Eligibility Criteria

Candidates should have passed with a minimum of 50% marks (45% in the case of SC/ST candidates) in aggregate in a Bachelor’s degree of a minimum of three (03) years’ duration in any discipline from a recognised university.
Additionally, candidates must appear for a national-level management aptitude test such as CAT, XAT, MAT, CMAT, ATMA, or KMAT with valid scores.

Key Specialisation Courses

Students pursuing the MBA programme may choose any two specialisations. Each specialisation is designed with industry-aligned courses, hands-on projects, and strong career orientation.

Financial Management

Financial Management
Corporate Finance
Investment Analysis and Portfolio Management
Financial Markets and Institutions
Risk Management and Derivatives
International Financial Management
Mergers, Acquisitions, and Corporate Restructuring
Financial Modelling and Valuation

Business Analytics

Business Statistics and Data Analysis
Predictive Analytics
Data Visualisation and Storytelling
Big Data Analytics
Machine Learning for Business
Business Intelligence Systems
Decision Modelling
Analytics Applications in Marketing, Finance, and Operations

Supply Chain Management

Supply Chain Management
Logistics and Transportation Management
Procurement and Sourcing Strategies
Inventory and Warehouse Management
Demand Forecasting and Planning
Global Supply Chain Management
Supply Chain Analytics
Sustainable Supply Chain Practices

Operations Management

Operations Management
Process Design and Improvement
Quality Management and Six Sigma
Lean Manufacturing and Services
Project Management
Technology and Innovation Management
Service Operations Management
Operations Analytics

FinTech

Introduction to FinTech
Digital Payments and Payment Systems
Blockchain and Cryptocurrency Applications
Financial Technologies and Innovation
Risk Analytics and RegTech
Cybersecurity in Financial Services
Data Analytics for FinTech
FinTech Regulations and Compliance

Human Resources Management

Human Resource Management
Talent Acquisition and Workforce Planning
Learning and Development
Performance Management Systems
Compensation and Benefits Management
Industrial Relations and Labour Laws
Strategic Human Resource Management
HR Analytics

Marketing Management

Marketing Management
Consumer Behaviour
Brand Management
Sales and Distribution Management
Market Research and Analytics
Integrated Marketing Communications
Strategic Marketing Management
Services Marketing

Digital Marketing

Digital Marketing Fundamentals
Social Media Marketing
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
Content and Influencer Marketing
Digital Advertising and Media Planning
Web and Marketing Analytics
E-commerce and Omnichannel Marketing
Digital Campaign Management

Scope & objectives

Most MBA colleges in Bangalore focus on developing managerial, entrepreneurial, and leadership skills through academic excellence. As one of the top universities in Karnataka, CMR University aims to prepare students to practise their skills through real-life scenarios and strives to build empathetic leaders with relevant technical capabilities.

CMRU’s School of Management offers one of the best MBA courses in Bangalore, supported by a world-class faculty team, advanced teaching pedagogies, and 100% placement assistance. The university provides dual specialisations in trending areas such as digital marketing and business analytics. The college has Centres of Excellence in Business Analytics, HR, Logistics, and Supply Chain Management, among others, to help students gain both academic and real-life insights.

Come, be a part of one of the best executive MBA colleges in Bangalore and experience your leadership transformation.

Programme Assessment

Choice-Based Credit System (CBCS): The university follows CBCS, which allows students to choose courses and earn credits based on their performance.
Grades and GPA: Students are awarded grades for each course in a semester, and their Semester Grade Point Average (SGPA) is calculated to measure their academic performance. The Cumulative Grade Point Average (CGPA) is used to evaluate the overall performance of a student across all semesters.
Prescribed Curriculum: Each programme has a prescribed curriculum or Scheme of Teaching and Evaluation, which includes required courses, laboratories, and other degree requirements. It also incorporates SWAYAM and Massive Open Online Courses (MOOCs) offered by reputed institutions.
Auditing Courses: Students have the option to audit courses, allowing them to gain additional exposure without the pressure of obtaining a grade. This can offer an advantage during placements.
Evaluation System: Student evaluation is comprehensive and continuous throughout the semester. It comprises Continuous Internal Evaluation (CIE) and the Semester End Examination (SEE). CIE and SEE each carry a weightage of 50%, resulting in a total of 100 marks for each course, regardless of credit value.
Assessment Methods: Prior to each semester, faculty members may select assessment methods such as assignments, seminars, quizzes, group discussions, case studies, practical activities, class presentations, and industry reports, with appropriate weightage for each.
Semester End Examination: A SEE is conducted for all registered courses at the end of each semester. However, some courses with continuous evaluation may not require a SEE.
Makeup Examinations: Students who fail the SEE in one or more courses are eligible for makeup examinations, allowing them an opportunity to improve their grades.

Programme Outcome

Demonstrate analytical skills by applying business analysis, data management, and diagnostic problem-solving to support decision-making.
Integrate business knowledge and management techniques to aid planning and control in a changing business environment.
Develop the right attitude, values, and skills required to become a management professional capable of driving global change.
Exhibit leadership competencies in implementing, coordinating, and inspiring teams to manage change.

Course Outcomes Visit

What expertise do you gain?

Specialised knowledge in two areas of business administration
Understanding of advanced concepts and practices in the chosen specialisations
Skills in strategic planning, problem-solving, and decision-making
Leadership and management skills in the chosen specialisations
Ability to analyse and interpret business data and trends
Networking and collaboration skills in a business context

Career Opportunities

1. Financial Management

Financial Analyst
Investment Analyst
Credit Analyst
Risk Manager
Corporate Finance Manager
Treasury Manager
Banking and Financial Services Professional
Consultant – Financial Advisory

2. Business Analytics

Business Analyst
Data Analyst
Analytics Consultant
Business Intelligence Analyst
Strategy Analyst
Product Analyst
Operations Analytics Specialist

3. Supply Chain Management

Supply Chain Manager
Logistics Manager
Procurement Manager
Operations Planner
Demand Planning Analyst
Warehouse and Distribution Manager
Supply Chain Consultant

4. Operations Management

Operations Manager
Process Improvement Manager
Quality Manager
Project Manager
Production Planning Manager
Operations Consultant
Manufacturing and Service Operations Analyst

5. FinTech

FinTech Analyst
Digital Banking Specialist
Payments and Wallet Operations Manager
Blockchain Business Analyst
Risk and Compliance Analyst
Product Manager – FinTech
Financial Technology Consultant

6. Human Resources Management

HR Manager
Talent Acquisition Specialist
HR Business Partner
Learning and Development Manager
Compensation and Benefits Analyst
Industrial Relations Manager
HR Consultant

7. Marketing Management

Marketing Manager
Brand Manager
Product Manager
Sales Manager
Market Research Analyst
Business Development Manager
Strategy and Growth Manager

8. Digital Marketing

Digital Marketing Manager
Social Media Strategist
SEO/SEM Specialist
Performance Marketing Analyst
Content Marketing Manager
E-commerce Manager
Digital Growth Consultant

Dual Specialisation Advantage

Students graduating with two specialisations gain cross-functional expertise, enabling them to pursue hybrid roles such as:

Marketing Analytics Manager
FinTech Product Manager
Supply Chain Analytics Specialist
HR Analytics Consultant
Operations and Strategy Manager

How to apply?

Step 1
Application Enquiry

On-call guidance with step-by-step expert instruction on completing the application form.

Step 2
Selection Process

Candidates are shortlisted following document verification, interview, and the CMRUAT entrance exam.

Step 3

Provision of Offer Letter to commence further process.

Apply Now

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FAQs

The MBA at CMR University is a 2-year postgraduate programme focusing on developing managerial skills to prepare students for top management roles by combining technical knowledge and business expertise.

To be eligible, candidates must hold a bachelor’s degree in any discipline with a minimum of 50% aggregate marks. While work experience is not mandatory, one to two years of work experience can enhance understanding of business concepts.

Applicants may apply by downloading the application form from the CMRU website and submitting it online or during a campus visit.

CMR University offers dual specialisations in:

HR
Marketing
Finance
Digital Marketing
Supply Chain Management
Business Analytics

The university also offers an executive MBA in Product Leadership and PG diplomas in Digital Marketing and Data Science.

Graduates may pursue top management roles or embark on entrepreneurial ventures. An MBA degree equips students with managerial and technical skills to propel their careers forward.

CMR University partners with top companies such as Amazon, Infosys, Deloitte, and Wipro. The university offers internship opportunities and training programmes to prepare students for placement interviews.

Key skills developed through the programme include problem-solving, business management, critical thinking, analytical reasoning, leadership, communication, strategic thinking, time management, and people management.

CMR University boasts a world-class faculty with industry exposure and a syllabus aligned with international standards. The university’s Centres of Excellence and modern pedagogical methods like design thinking, experiential learning, and creative teaching help students experience and internalise their lessons.

The MBA programme duration is 2 years.

The admission process includes an entrance exam (CAT, MAT, XAT, GMAT, etc.), followed by group discussion and a personal interview.

Typically, candidates need a Bachelor’s degree from a recognised university with at least 50% aggregate marks. A minimum of 2 years of work experience is required for certain specialisations.

Specialisations include finance, marketing, human resources, operations, entrepreneurship, and others.

MBA | with Dual Specialisation