cmr.edu.in B.B.A | Programmes at CMR University

B.B.A

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BBA

  • Undergraduate programme focused on providing a broad foundation in business administration.
  • Covers subjects such as accounting, finance, marketing, human resources, and operations management.
  • Emphasises both theoretical understanding and practical skills in business management.
  • Includes case studies, projects, and internships for hands-on experience.
  • Taught by experienced faculty with expertise in business administration.
Duration

3 Years

Programme Type

Full-time

Programme Fees

₹55,000/- per semester

Programme Regulations
Programme Structure

PDF under preparation; subject to approval by the Academic Council.

Eligibility Criteria

Candidates should have passed PUC/12th standard or equivalent from any stream.

Scope & Objectives

Scope

  • Broad Business Knowledge: Covers various business disciplines including finance, marketing, human resources, operations, and entrepreneurship.
  • Skill Development: Aims to develop critical thinking, analytical skills, leadership, and effective communication.
  • Real-World Application: Students engage in case studies, projects, and internships to apply theoretical knowledge.
  • Global Perspective: Encourages an understanding of international business practices, cultural diversity, and global markets.
  • Networking Opportunities: Offers industry exposure through workshops, seminars, and alumni engagement.

Objectives

  • Foundational Knowledge: Equip students with a strong base in core business concepts and practices.
  • Decision-Making Skills: Enhance the ability to make informed business decisions using critical and strategic thinking.
  • Leadership Development: Foster leadership qualities for effective team and organisational management.
  • Entrepreneurial Mindset: Encourage creativity and innovation for entrepreneurship and intrapreneurship.
  • Ethical Practices: Instil ethical responsibility and social awareness in business operations.
  • Career Preparedness: Prepare students for varied business roles through relevant tools and knowledge.
  • Lifelong Learning: Cultivate a mindset of continuous learning in a dynamic business environment.

Programme Structure

Semester I
  • Financial Accounting
  • Business and Technology
  • Business Economics (Micro-Economics)
  • Business Mathematics
  • Hindi / Kannada / English
  • Active Communication
  • Creating with AI
  • Community Service Programme – I
Semester II
  • Principles and Practices of Management
  • Business Statistics with Advance Excel
  • Macro Economics
  • Corporate Business Law
  • Advanced Excel
  • Design Thinking
  •  Career Preparedness Program-I
  • Community Service Programme – II
Semester III
  • Corporate AccountingHuman Resource Management
  • Operations Management 
  • Marketing Management
  • MOOC-1*
  • Indian Constitution 
  • Career Preparedness Program-II
  • Community Service Programme – III
Semester IV
  • Financial Management
  • Business Research Methods
  • Organisational Behavior
  • Elective 1
  • Elective 2
  • Introduction to Philosophical Thoughts
  • Career Preparedness Program-III

Discipline-Specific Elective Courses Finance

  • International Finance
  • Financial Institutions and Markets
  • Investment Analysis and Portfolio Management

Marketing

  • Sales and Distribution Management
  • Advertising and Brand Management
  • Supply Chain Management

HRM

  • HRD: Systems and Strategies
  • Training and Development
  • Cross-Cultural HRM

Supply Chain Management

  • Supply Chain Information System
  • Demand Forecasting
Semester V
  • Cost & Management Accounting
  • Operations Research
  • Business Analytics
  • Direct Taxation
  • Strategic Management
  • Elective 3
  • Elective 4
  • Internship 1† (SIP)
  • Indian Traditions: Values and Critical Inquiry
  • Disaster Management
  • Training and Placement

Discipline-Specific Elective Courses

Finance

  • GST
  • Banking Operations and Innovations
  • Advanced Financial Management

Marketing

  • Retail Management
  • Marketing of Services
  • Consumer Behaviour

HRM

  • Compensation and Performance Management
  • Employee Relationship Management
  • Labour Law

Supply Chain Management

  • Materials Management
  • Logistics Management
  • Inventory Management
Semester VI
  • Entrepreneurship Development
  • Elective 5
  • Internship I†(SIP)
  • Capstone 
  • Community Service -I (COS-I)*
  • Community Service – II (COS-II)*
  • Community Service – III (COS-III)
  • Environment and Sustainability
  • Training and placement

Discipline-Specific Elective Courses Finance

  • Financial Project Management
  • Financial Technology

Marketing

  • International Marketing
  • Digital Marketing

HRM

  • International HRM
  • Strategic Human Resource Management

Supply Chain Management

  • International Logistics
  • Purchasing and Vendor Management

Programme Assessment

  • Choice-Based Credit System (CBCS): Allows students to choose courses and earn credits based on performance.
  • Grades and GPA: Students receive grades for each course, with SGPA calculated per semester and CGPA across semesters.
  • Prescribed Curriculum: Structured as per the university’s Scheme of Teaching and Evaluation. Includes SWAYAM and MOOCs from reputed institutions.
  • Auditing Courses: Option to audit courses for additional exposure without grade pressure.
  • Evaluation System: Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) each carry 50% weightage.
  • Assessment Methods: May include assignments, seminars, quizzes, group discussions, case studies, practicals, presentations, and industry reports.
  • Semester End Examination: Conducted at the end of each semester for all courses, unless exempted by full internal assessment.
  • Makeup Examinations: Opportunities offered to failed students in SEE courses, allowing them to improve their grades.

Programme Outcome

Upon successful completion of the programme, students will be able to:

  • Apply business principles and concepts in multidisciplinary domains for organisational success.
  • Design and implement effective strategies and solutions in real-world business settings.
  • Conduct relevant research addressing business, economic, and social issues.
  • Demonstrate professional, ethical, and cultural lucidity in versatile business environments.

Course Outcomes Visit

What Expertise Do You Gain?
  • Understanding of various functional areas of business administration
  • Knowledge of business principles, theories, and practices
  • Skills in business communication, problem-solving, and decision-making
  • Awareness of organisational behaviour and management concepts
  • Teamwork and leadership abilities in a business context

Career Opportunities

  • 01
    HR Manager
  • 02
    Talent Acquisition Specialist
  • 03
    Training and Development Coordinator
  • 04
    Organisational Development Consultant
  • 05
    Employee Relations Manager
  • 06
    HR Analyst
  • 07
    Business Analyst
  • 08
    Marketing Executive
  • 09
    Human Resources Assistant
  • 10
    Operations Coordinator
  • 11
    Sales Representative
  • 12
    Entrepreneur

Testimonials

I am truly grateful to the CMRU Placement Cell for their constant support and efforts in making the placement process smooth and effective. I especially appreciate the various initiatives like, the resume workshops, aptitude sessions, group discussion, organising strategies for self-management classes, career essentials training and career grooming programs. I’m delighted to share that I have been placed at ANZ Company, and this would not have been possible without the guidance and encouragement provided by the placement team. Thank you for creating such a valuable opportunity and helping students in building their career by helping us to take a confident step into our professional lives. Finally, I would like to extend my sincere gratitude to all my faculty members and the placement cell.

NIKITHA R

Bachelor of Business Administration (2022-2025)

How to apply?

Step 1
Application Enquiry

On-call guidance with step-by-step expert instruction on how to complete the application form.

Step 2
Selection Process

Candidates are shortlisted after document verification, interview, and the CMRUAT entrance exam.

Step 3
Offer Letter

Provision of Offer Letter to commence further process.

Apply Now

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FAQs

The BBA course spans three years. Offered by one of the best BBA colleges in Bangalore, the programme ensures students build a solid foundation before progressing to advanced topics.

Yes, students can specialise from the fourth semester onwards. Specialisation options include Finance, Marketing, Human Resource Management, and Supply Chain Management.

Graduates can pursue roles such as Business Analyst, HR Executive, Marketing Executive, and Operations Coordinator. CMRU’s strong placement support connects students with global organisations.

Yes. BBA graduates can pursue postgraduate degrees like MBA, or other undergraduate degrees such as B.Com. or BA in Psychology, offered by CMRU.

Students gain proficiency in tools like Microsoft Excel, Tally, Word, and PowerPoint. Soft skills such as communication, leadership, time management, and marketing are also emphasised.

  • Check eligibility on the CMRU website
  • Complete the online application form
  • Visit the admissions office (or submit online)
  • Choose degree and specialisation
  • Submit necessary documents
  • Pay the required fees to confirm admission

The BBA programme comprises six semesters. Students take five core subjects each semester and can select electives from the fourth semester. Subjects include Management Accounting, Indian Business Environment, and Business Economics.

ACCP AY(2025-26)