The global tourism and hospitality industry is undergoing rapid expansion, driven by rising disposable incomes, evolving traveller preferences, and increased demand for both leisure and business travel. India, with its rich cultural heritage, diverse geographical landscapes, and growing middle class, is emerging as one of the most attractive travel destinations in the world. The Indian tourism sector is experiencing exceptional growth, propelled by a surge in domestic and international tourism, business travel, and a growing appetite for high-quality hospitality services.
Globally, the industry is transforming through innovations in digital technology, a greater emphasis on sustainability, and a shift towards unique, experiential travel. These trends are reshaping the sector, presenting exciting opportunities and new challenges.
The BBA in Tourism and Hospitality Management is an undergraduate programme designed to prepare students for leadership and managerial roles in this dynamic industry. The curriculum integrates core business principles with specialised subjects in tourism operations, hospitality management, event planning, marketing, and sustainable tourism practices. While the programme offers a global perspective, it places strong emphasis on the Indian tourism landscape, addressing the distinctive opportunities and regional diversity that shape the sector.
Students develop practical skills to manage services and businesses across the tourism and hospitality domain, including hotels, resorts, airlines, travel agencies, and event management firms. The programme equips graduates to navigate both domestic and international environments, with a focus on strategic management, enhancing customer experience, and promoting sustainable practices.
By the end of the programme, students will be prepared to lead with creativity and adaptability in one of the world’s most vital and fast-growing sectors, contributing significantly to the global economy and supporting India’s rise as a premier tourism hub.
Duration
3 Years
Programme Type
Full-time
Programme Fees
Rs. 55,500/- per semester
Programme Regulations
Programme Structure 2025
BBA Tourism Programme Structure (PDF) – 12 June 2025
Eligibility Criteria
Candidates must have passed PUC/12th standard or equivalent from any stream.
Scope & Objectives
Scope: The global tourism and hospitality industry is witnessing rapid growth, driven by increasing global travel, evolving customer preferences, and the expansion of leisure, business, and eco-tourism. India, with its rich cultural heritage, diverse landscapes, and growing middle class, is becoming one of the world’s fastest-growing tourism destinations. With the government’s initiatives such as the Incredible India campaign and the recent push for sustainable tourism, the sector is poised for significant expansion. The global and Indian tourism landscape demands skilled professionals who can innovate and manage tourism operations effectively, balancing customer experience, cultural preservation, and sustainability.
The BBA in Tourism and Hospitality Management is designed to prepare students to meet the demands of the global and Indian hospitality and tourism industry. The programme focuses on developing both business management skills and sector-specific expertise to ensure students can thrive in this dynamic field. The tourism and hospitality sector includes a wide range of industries, including hotels, resorts, airlines, travel agencies, event management, and eco-tourism, all of which require specialised knowledge and leadership capabilities.
Objectives:
To Impart Core Business and Sector-Specific Knowledge: Provide a comprehensive foundation in business management, economics, and operations, with a specialised focus on tourism management, hospitality operations, event planning, marketing, and sustainability practices.
To Equip Students with Practical and Digital Skills: Train students in modern tourism technologies, including property management systems (PMS), customer relationship management (CRM) software, travel booking platforms, and data analytics tools. This prepares them to enhance operational efficiency, improve customer experiences, and manage tourism-related challenges.
To Align with Global and Indian Tourism Trends: Foster an understanding of global and Indian tourism trends, including emerging markets, sustainable travel, digitalisation, and government initiatives such as the National Tourism Policy. Equip students with insights into global travel behaviour and tourism regulations, enabling them to address both local and international tourism challenges.
To Encourage Sustainable and Responsible Tourism Practices: Promote sustainable tourism initiatives that protect local cultures, preserve the environment, and support community-based tourism. Encourage students to integrate green practices in hospitality management and promote eco-tourism and community tourism as vital aspects of the sector.
To Enhance Employability through Industry Exposure: Provide students with hands-on experience through internships, field visits to tourism sites, live projects with tourism agencies, and industry mentoring. This allows students to gain practical knowledge of the tourism and hospitality industry and connect classroom learning to real-world operations.
To Nurture Entrepreneurial and Innovation-Oriented Mindsets: Encourage creativity and innovation, empowering students to launch startups in the tourism and hospitality industry. India’s growing tourism ecosystem provides ample opportunities for entrepreneurship, and the programme prepares students to seize these opportunities in areas such as travel tech, hospitality management, and tourism consultancy.
To Prepare for Global Careers in Tourism and Hospitality: Equip students with knowledge of international travel regulations, hospitality service standards, cultural differences, and global marketing strategies. This prepares graduates to work with multinational hospitality firms, international tourism agencies, airlines, and global event management companies.
To Strengthen Communication and Customer-Centric Skills: Build essential soft skills including customer service, leadership, communication, critical thinking, and team management. These are crucial for professionals in tourism and hospitality who must manage diverse teams and deliver exceptional customer experiences across global and local platforms.
Programme Structure 2025
BBA Tourism Programme Structure (PDF) – 12 June 2025 (Under review by Academic Council)
Semester I
Financial AccountingBusiness and Technology
Business Economics (Micro-Economics)
Business MathematicsHindi / Kannada / English
Active Communication
Creating with AI
Community Service Programme – I
Semester II
Principles and Practices of Management
Business Statistics with Advance Excel
Principles of Tourism & Hospitality
Corporate Business LawAdvanced Excel
Design ThinkingCareer Preparedness Program-I
Community Service Programme – II
Semester III
Hospitality Operations Management
Human Resource Management
Travel Agency & Tour
OperationsMarketing Management
MOOC-1*
Indian Constitution
Career Preparedness Program-II
Community Service Programme – III
Semester IV
Financial Management
Business Research Methods
Organisational Behavior
Digital Marketing for Tourism
Sustainable Tourism Development
Aviation & Cruise Management
Introduction to Philosophical Thoughts
Career Preparedness Program-III
Semester V
Event Management
Operations Research
Front Office Management
Direct Taxation
Strategic Management
Tourism Products of India
Food & Beverage Service Operation
Internship 1† (SIP)
Indian Traditions: Values and Critical Inquiry
Disaster Management
Training and Placement
Semester VI
Entrepreneurship Development
Tourism data Analytics
Internship I†(SIP)
Capstone
Community Service -I (COS-I)*
Community Service – II (COS-II)*
Community Service – III (COS-III)*
Environment and Sustainability
Training and Placement
Programme Assessment
Choice-Based Credit System (CBCS): The university follows CBCS, which allows students to choose courses and earn credits based on their performance
Grades and GPA: Students are awarded grades for each course in a semester, and their Semester Grade Point Average (SGPA) is calculated to measure their academic performance. Cumulative Grade Point Average (CGPA) is used to evaluate the overall performance of a student across all semesters.
Prescribed Curriculum: Each program has a prescribed curriculum or Scheme of Teaching and Evaluation, which includes the required courses, laboratories, and other degree requirements. It also incorporates SWAYAM and Massive Open Online Courses (MOOCs) offered by reputed institutions.
Auditing Courses: Students have the option to audit courses, which allows them to gain additional exposure without the pressure of obtaining a grade. This can give them an advantage in placements.
Evaluation System: The evaluation of students is comprehensive and continuous throughout the semester. It consists of Continuous Internal Evaluation (CIE) and Semester End Examination (SEE). CIE and SEE carry equal weightage of 50% each, resulting in a total evaluation of 100 marks for each course, regardless of its credit value.
Assessment Methods: Before each semester, faculty members may choose assessment methods such as assignments, seminars, quizzes, group discussions, case studies, practical activities, class presentations, industry reports, etc., with suitable weightage for each.
Semester End Examination: A Semester End Examination is conducted for all registered courses at the end of each semester. However, some courses that already have Continuous Internal Evaluation may not require a SEE.
Makeup Examinations: Students who fail the Semester End Examination in one or more courses are eligible for makeup examinations, which provide an opportunity to retake the failed exams and improve their grades.
Programme Outcomes
After completion of the program, a student will be able to
Apply the principles of psychology in multidisciplinary domains to achieve personal, professional, and organisational outcomes
Design, implement, and critically validate well-being programs in counselling and industrial settings
Produce meaningful and relevant research studies addressing psychosocial issues in counselling, clinical, and industrial settings
Solve professional, ethical, and multicultural issues in diverse professional and organisational settings
What expertise do you gain?
Understanding of various functional areas of business administration
Knowledge of business principles, theories, and practices
Skills in business communication, problem-solving, and decision-making
Awareness of organisational behavior and management concepts
Teamwork and leadership skills in a business context
Career Opportunities
01
Travel Consultant
02
Hotel/Resort Manager
03
Event Planner
04
Airline Ground Staff
05
Cruise Operations Executive
06
Guest Relations Manager
07
Destination Marketing Specialist
08
Eco-Tourism Coordinator
Recruiters
Pre-Placement modules from the first semester focus on employability, emphasis on experiential learning, extensive focus on Internships, Training for competitive examinations – CAT, GRE, TOEFL, CMAT, Bank PO, and more.
How to apply?
Step 1 Application Enquiry
On-call guidance with step-by-step expert instruction on how to complete the application form.
Step 2 Selection Process
Candidates are shortlisted after completion of document verification, interview & the CMRUAT entrance exam.
Step 3 Offer Letter
Provision of Offer Letter to commence further process.
The BBA course spans three years. The programme, offered by one of the best BBA colleges in Bangalore, is designed to benefit students to the fullest. It is structured to ensure that students master the basics of all concepts before advancing to more complex topics.
Yes, students can specialise in specific areas during their fourth, fifth, and sixth semesters. CMRU, one of the leading BBA universities in Bangalore, emphasises the holistic development of its four broad branches. The four specialised branches that students can choose from are Finance, Marketing, HRM, and Supply Chain Management.
The commerce field opens up a vast array of diverse career prospects. The career prospects for BBA graduates are very promising and plentiful. Pvt BBA Colleges in Bangalore, like CMRU, have organisations from around the world hiring for roles like Business Analyst, HR Executive, Marketing Executive, Operations Coordinator and many more.
Yes, you can pursue further education after completing BBA. Students can pursue another undergraduate degree, like a BA in Psychology and a B.Com. Good Colleges For BBA in Bangalore, like CMRU, provide the aforementioned undergraduate degrees and Postgraduate degrees like MBA, which students can pursue.
BBA Courses In Bangalore allow the students to develop many skills that can be put to good use in their careers. A few skills that we at CMRU teach our students are tools like Microsoft Excel, Tally, and other Microsoft Office applications like Word and PowerPoint. Apart from the technical skills, we also focus on developing the student’s communication, leadership, marketing, and other soft skills like time management.
The admission requirements for the BBA course are straightforward:
Check the eligibility criteria for the BBA course on the website.
If eligibility is met, complete the online application form available on the website.
After filling out the form, visit the admissions office of the relevant campus for further details.
Finalise the degree programme you wish to pursue and choose your specialisation subjects.
Submit all required documents as requested by the admissions department.
Pay the required fee to complete the admissions process. CMRU’s BBA fees in Bangalore offer excellent value for money, and the faculty members are dedicated to supporting students’ holistic development.
The BBA is an undergraduate degree comprising six semesters. Students study five subjects each semester and can choose elective specialisations from the fourth semester. CMRU, one of the most esteemed BBA course colleges in Bangalore, offers subjects like Management Accounting, Operations Management, Indian Business Environment, and Business Economics, among others.
To enrol at CMRU for the BBA program, the students should have completed 12th/ PUC or equivalent from any stream. After meeting the eligibility criteria, the students can follow the admissions process through the website’s admissions section.
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