cmr.edu.in B.B.A | Digital Marketing (DM) | Programmes at CMR University

B.B.A | Digital Marketing (DM)

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BBA | Digital Marketing (DM)

  • Undergraduate programme focusing on the study of digital marketing strategies and techniques.
  • Covers subjects such as digital advertising, social media marketing, search engine optimisation (SEO), and web analytics.
  • Emphasises practical skills in digital marketing tools and platforms.
  • Includes real-world projects and internships in digital marketing.
  • Taught by experienced faculty with expertise in digital marketing.
Duration

3 Years

Programme Type

Full-time

Programme Fees

₹57,500/- per semester

Programme Regulations
Programme Structure

PDF 2025 Under development by the Academic Council; approval pending.

Eligibility Criteria

Candidates should have passed PUC/12th standard or equivalent from any stream.

Scope & Objectives

Scope:

  • Comprehensive Digital Marketing Knowledge: Covers key areas including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
  • Technological Proficiency: Training in digital tools and platforms used to implement and evaluate marketing strategies.
  • Consumer Behaviour Insights: Explores digital consumer psychology and behavioural patterns for effective targeting.
  • Content Creation and Management: Focus on content development, curation, and audience engagement techniques.
  • Real-World Applications: Involves projects, internships, and case studies to bridge theory and practice.
  • Trends and Innovations: Updates students on emerging tools, strategies, and technologies in digital marketing.

Objectives:

  • Foundational Understanding: Provide a strong foundation in digital marketing principles and frameworks.
  • Strategic Thinking: Develop the ability to align digital strategies with broader business goals.
  • Data-Driven Decision-Making: Enable data analysis and metric interpretation for informed decision-making.
  • Creative Problem Solving: Foster innovation in campaign development and execution.
  • Ethical Marketing Practices: Promote ethical considerations in digital marketing and responsible brand communication.
  • Career Readiness: Prepare students for diverse roles across the digital marketing industry.
  • Lifelong Learning and Adaptability: Encourage adaptability in response to evolving digital marketing trends.

Programme Assessment

  • Choice-Based Credit System (CBCS): Allows students to choose courses and earn credits based on performance.
  • Grades and GPA: Semester Grade Point Average (SGPA) and Cumulative Grade Point Average (CGPA) are used to assess academic performance.
  • Prescribed Curriculum: Follows a defined Scheme of Teaching and Evaluation. Includes MOOCs via SWAYAM and other reputed platforms.
  • Auditing Courses: Option available for non-credit exposure in specific subjects, aiding skill development.
  • Evaluation System: Involves Continuous Internal Evaluation (CIE) and Semester End Examination (SEE), each with 50% weightage.
  • Assessment Methods: May include assignments, quizzes, group work, case studies, presentations, or industry-based reports.
  • Semester End Examination: Conducted at the end of each semester unless exempted through CIE.
  • Makeup Examinations: Provided for students who do not clear the SEE, allowing them to reattempt and improve grades.

Programme Structure

Semester I
  • Financial Accounting
  • Business and Technology
  • Business Economics (Micro-Economics)
  • Business Mathematics
  • Hindi / Kannada / English
  • Active Communication
  • Creating with AI
  • Community Service Programme – I
Semester II
  • Principles and Practices of Management
  • Business Statistics with Advance Excel
  • Digital Marketing and Essentials
  • Marketing Management
  • Advanced Excel
  • Design Thinking 
  • Career Preparedness Program-I
  • Community Service Programme – II
Semester III
  • Human Resource Management
  • Operations Management
  • Social Media Marketing MOOC-1*
  • Indian Constitution 
  • Career Preparedness Program-II 
  • Community Service Programme – III
Semester IV
  • Financial Management
  • Digital Strategy and Innovation 
  • Website planning and Structure 
  • Business Research Methods
  • Organisational Behavior
  • Introduction to Philosophical Thoughts
  • Preparedness Program-III
Semester V
  • Cost & Management Accounting
  • Operations Research
  • Business Analytics
  • Direct Taxation
  • Digital Channels & Experience
  • Digital Marketing 
  • AnalyticsStrategic Managemennt
  • Internship 1† (SIP)
  • Indian Traditions: Values and Critical Inquiry
  • Disaster Management
  • Training and Placement
Semester VI
  • Entrepreneurship Development
  • Digital Marketing
  •  Professional Internship I†(SIP)
  • Capstone Community Service -I (COS-I)*
  • Community Service – II (COS-II)*
  • Community Service – III (COS-III)*
  • Environment and Sustainability
  • Training and Placement

Programme Outcome

Upon completion of the programme, students will be able to:

  • Design and implement effective digital marketing strategies using contemporary tools.
  • Analyse consumer behaviour in digital environments.
  • Demonstrate ethical and responsible practices in digital marketing.
  • Apply critical thinking to solve marketing challenges in diverse organisational settings.

Course Outcomes Visit

What Expertise Do You Gain?
  • Knowledge of digital marketing concepts and strategy
  • Proficiency in digital advertising platforms and social media marketing
  • Understanding of SEO techniques and website optimisation
  • Analytical skills for data-driven decision-making
  • Capability to design and manage integrated digital campaigns

Career Opportunities

  • 01
    Digital Marketing Specialist
  • 02
    Social Media Manager
  • 03
    SEO Analyst
  • 04
    Content Marketer
  • 05
    Digital Advertising Executive
  • 06
    E-commerce Specialist

Placements at CMR University

200+ recruiters. Placement support begins from the first semester with pre-placement training. Emphasis on internships, experiential learning, and preparation for competitive exams such as CAT, GRE, TOEFL, CMAT, and Bank PO.

How to apply?

Step 1
Application Enquiry

On-call guidance with step-by-step expert instruction on how to complete the application form.

Step 2
Selection Process

Candidates are shortlisted after completion of document verification, interview, and the CMRUAT entrance exam.

Step 3
Offer Letter

Provision of Offer Letter to commence further process.

Apply Now

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FAQs

BBA in Digital Marketing is a three-year undergraduate programme offered by CMRU. It includes general BBA subjects along with core digital marketing topics such as SEO, SEM, social media marketing, and content strategy, alongside tools like Microsoft Office and Tally.

The programme combines foundational BBA courses with digital marketing topics. Core subjects include:

  • Cost Accounting
  • Introduction to Digital Marketing
  • Management Process
  • Operations Management
  • Social Media Marketing
  • Direct Taxation
  • Marketing Analytics

Graduates can pursue careers in both business administration and digital marketing. Roles include:

  • Digital Marketing Specialist
  • Social Media Manager
  • Content Marketer
  • Digital Advertising Executive
  • SEO Analyst
  • Marketing Analyst
  • E-commerce Specialist
  • Financial Analyst
  • Accountant

Look for institutions like CMRU that combine theory with practical training, cover the latest tools and trends, and help build both technical and soft skills needed for career success in digital marketing.

Yes. This programme equips graduates with versatile skills applicable across industries. With digital transformation accelerating globally, digital marketing professionals are in high demand.

Commerce is ideal, but students from other streams can also excel with the right training. CMRU offers a structured programme that builds both conceptual and technical proficiency.

CMRU recommends BBA in Digital Marketing as it covers both traditional and digital marketing, offering a comprehensive foundation better aligned with today’s industry needs.

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