{"id":512,"date":"2021-07-03T21:11:00","date_gmt":"2021-07-03T21:11:00","guid":{"rendered":"https:\/\/cmr.edu.in\/blog\/?p=512"},"modified":"2024-11-25T09:33:31","modified_gmt":"2024-11-25T09:33:31","slug":"big-data-ai-in-financial-decisions","status":"publish","type":"post","link":"https:\/\/cmr.edu.in\/blog\/big-data-ai-in-financial-decisions\/","title":{"rendered":"Big Data & AI in Financial Decisions – Customer Feedback without asking customer!!!"},"content":{"rendered":"\n

As part of the online Weekly Guest Lecture Series<\/strong> organized by the School of Management<\/a><\/strong> at CMR University<\/a>, Bengaluru, Abhishek Sharma \u2013 Head of Sales at Karza Technology, Mumbai shared valuable insights with students on the role of Big Data and Artificial Intelligence<\/em> in shaping financial decisions from both a consumer as well as product perspective.<\/p>\n\n\n\n

One interesting aspect that was highlighted was \u201cCustomer Feedback without even asking the customer about it.\u201d <\/strong>Business Analytics (BA) is enabling instant Customer feedback without even asking the customer. Analysis of the Digital footprint of customers using techniques like IoT, Data Mining, AI\/ML<\/a>, and Data Analytics is providing companies with real-time feedback and actionable insights.<\/p>\n\n\n\n

Companies are mining data to get insights about customers, supply chain, and competitors. Digitization of Banking, GST, UIDAI is providing better Credit facilities for companies, due to greater transparency. Today, creditworthiness is instantaneously checked using UAN, CIBIL score, Liveliness Check, Image Processing, and Sentiment analysis. Satellite images of ships, dockyards, ship\u2019s draft data is used to predict the weight and type of cargo. <\/p>\n\n\n\n

The insights from BA must be used cautiously, as mistakes can happen. A Penny Stock called Nestor surged 1900% when BA algorithms identified it as the wrong company when Google bought Nest.  AI\/ML algorithms still cannot replace human intelligence. It cannot decide whose tweet is true, cannot understand tone and sarcasm, and cannot accurately identify entities.<\/p>\n\n\n\n

Job opportunities are plenty in BA, AI, and Automation fields today in all sectors including IT, Finance, and Marketing. We need to upskill, work on projects, and keep abreast of the latest developments to bag a job.<\/p>\n\n\n\n

Excerpts from the Guest Lecture @ School of Management on 3 July 2021<\/strong>
by Mr.Abhishek Sharma, Head of Sales, Karza Technologies, Mumbai<\/strong><\/p>\n\n\n\n

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